Core
Google Search Ads
High-intent search campaigns for AC repair, furnace repair, and installs.
Certified & Partnered with
Google AdsGoogle AnalyticsTag ManagerWordPress
Services
Everything a Google Ads account needs to produce booked jobs.
From strategy to daily optimization — built around repair, install, maintenance, and emergency calls.
Reach
Performance Max
Layered on top of Search once tracking is solid.
Tracking
Conversion Tracking
Calls, form fills, and booking clicks tracked accurately.
Setup
Google Tag Manager
Clean GTM container setup — no duplicate tags.
Setup
GA4 Configuration
Analytics configured to your actual funnel.
Audit
Google Ads Audit
A full account review — wasted spend, weak match types.
Conversion
Landing Page Review
Headline clarity, trust placement, and CTA flow.
Growth
Campaign Optimization
Ongoing search-term cleanup, bid and budget refinement.
Why Me
A specialist who also understands the page the click lands on.
✓
Built for HVAC, not generic PPC
Campaigns are structured around repair, install, maintenance, and emergency call intent.
✓
Tracking that holds up under scrutiny
GTM and GA4 are set up so every lead is tracked and every dollar of spend is measured.
✓
A former websites/CMS specialist
That background means I look closely at landing pages too — not just campaign settings.
✓
Fewer wasted clicks
The focus is qualified calls, not raw click volume or impression share.
✓
Clear reporting on what's working
See exactly which keyword, ad, and landing page is generating real service calls.
✓
Built for growing local service teams
A good fit for HVAC contractors with 3-30 employees.
Performance
Measurable metrics that impact the bottom line.
We don't just optimize for clicks. We measure phone calls, booked service jobs, and customer acquisition cost.
$28.50Average HVAC CPL
Industry average is often over $65.00 for local search.
+310%Inbound Call Volume
Increase in emergency repair calls within first 90 days.
18.4%Average CTR
Highly relevant ad copies matched to exact search intent.
100%Lead Attribution
Form-fills, calls, and booking widget clicks fully verified.
Case Studies
Real accounts, real fixes — client results.
HVAC
The Challenge
Cost-per-lead had crept up as broad-match keywords pulled in low-intent clicks, with no clear view of which calls turned into booked jobs.
The Strategy
Rebuilt the account around tightly themed ad groups, added call tracking, and shifted budget toward the highest-intent search terms.
Final Result
Cost-per-call trending down while booked-job volume holds steady or improves.
Plumbing
The Challenge
Conversions were technically live, but forms, calls, and chat were not unified — so real lead volume was mostly a guess.
The Strategy
Rebuilt GTM and GA4 from scratch with unified call, form, and chat tracking feeding into a single clean report.
Final Result
One accurate lead count across every channel, replacing scattered guesswork.
Roofing
The Challenge
Paid traffic was landing on a generic homepage, and most visitors left without requesting a quote.
The Strategy
Built a dedicated landing page matched to the ad message, with a shorter form and a clearer above-the-fold CTA.
Final Result
A noticeably higher share of visitors requesting a quote from the same ad spend.
Process
A repeatable five-step system, not a one-off campaign launch.
1
Audit
Full review of the account, keywords, and tracking.
2
Tracking Setup
GTM and GA4 configured correctly.
3
Campaign Build
Structure rebuilt around local service demand.
4
Launch
Campaigns go live with clean tracking.
5
Optimization
Regular review and refinement.
Insights
View All Insights Latest HVAC PPC Articles
Strategy Guide
Read Full Article →5 Google Ads Mistakes HVAC Contractors Make
Most HVAC contractors waste ad spend on these common mistakes. Here is how to fix them.
Strategy Guide
Read Full Article →How to Track Every Phone Call from Google Ads
Without proper call tracking, you are flying blind. Learn how to set up conversion tracking for phone calls.
Testimonials
What clients say — once the calls start coming in.
"Since tightening up the campaigns we're getting more calls from people who are ready to book, not just browsing."
M. ReyesHVAC Contractor
"Finally have one dashboard that shows exactly where every lead came from — no more guessing between forms and calls."
D. WhitfieldLocal Service Business
"Reporting is clear enough that I can see what's working without asking a bunch of follow-up questions."
K. AlvaradoService Company Owner
"The reporting finally matches what I see in results — I'm not left wondering if the ad spend is actually doing anything."
R. BennettRoofing Company
"Every call gets logged automatically now, so I can see exactly which keywords are actually bringing in work."
T. NakamuraElectrical Services
"Onboarding was straightforward, and I actually understand the monthly report instead of just skimming past it."
S. OkaforLandscaping Business
Certifications
Credentials on file — real certificates added as issued.
FAQ
Everything HVAC owners usually want to know before booking a call.
How much ad budget do I need?
It depends on your service area and competition. For most local HVAC businesses, the better starting question isn't budget size — it's whether that budget is being spent efficiently and tracked correctly.
How long before I see results?
Some improvements show up quickly after campaign cleanup and tracking fixes, especially if the account already has demand. Bigger gains build over time as search-term quality and targeting improve.
Which industries do you work with?
HVAC is the primary focus. I also work with plumbing, roofing, and electrical contractors, plus cleaning, landscaping, pest control, and garage door companies where the same call-focused approach applies.
What tracking will I actually get?
GTM, GA4, and conversion tracking are core to every engagement — calls, form fills, and booking clicks are tracked so you can see exactly what's producing service calls.
Do you require long-term contracts?
No lock-in is required. The audit and early setup work are designed to show value quickly, so continuing makes sense on its own merits.
Can Google Ads handle seasonal HVAC demand?
Yes. Cooling demand, heating demand, and emergency search behavior shift throughout the year, and campaign structure and messaging should shift with them.
Book a Call
Book a free Google Ads audit.
Select a time that works for you. I'll prepare a custom review of your current setup before we talk.
What to expect on the call
01. Campaign Audit
A focused review of your actual search term quality and lead flow.
02. Structure Check
Feedback on campaign segmentation and search intent mapping.
03. Tracking Review
Detailed check on call-swap and form tracking attribution quality.
04. Landing Page CRO
Actionable observations for better conversion rate optimization.
05. Next Steps Plan
A clear, no-fluff action plan for account growth and better ROI.
Let's Connect
Reach out via email or LinkedIn for networking, questions, or custom project requests.
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