More booked jobs. Less wasted spend.
I run Google Ads for HVAC, roofing, cleaning, plumbing, electricians, auto-detailing, and local service businesses — turning ad spend into a predictable pipeline of qualified leads.
Live Campaign
HVAC · Dallas
Leads
142
CPL
$28
CTR
9.4%
See how I approach Google Ads
A quick walkthrough of my process, tools, and what makes campaigns actually convert.
Let's find the leaks in your ad spend — for free.
We'll review your account, spot the biggest wins, and map out what a smarter Google Ads setup looks like for your business.
Certified & experienced with
Everything you need to make Google Ads work
From strategy to tracking to daily optimization — one specialist, end to end.
Google Ads Management
End-to-end campaign management focused on qualified leads, not vanity clicks.
Google Ads Audit
A deep 40-point review of your account with a prioritized action plan.
Ads Optimization
Ongoing bid, keyword, and creative optimization to keep CPL trending down.
Search Campaigns
High-intent search campaigns built around buyer keywords and local geo-targeting.
Performance Max
PMax setups with proper asset groups, feeds, and conversion signals — no wasted spend.
Conversion Tracking
Accurate lead and revenue tracking so every dollar of ad spend is measurable.
Google Tag Manager
Clean GTM implementations for events, calls, form fills, and offline conversions.
GA4 Setup
GA4 configured the right way — events, audiences, and reports that actually inform decisions.
Landing Page Review
Conversion-focused feedback on your landing pages to lift lead quality and volume.
Call Tracking
Dynamic call tracking so phone leads get the credit they deserve.
Lead Generation Strategy
A full-funnel roadmap: offers, ads, landing pages, and follow-up that books jobs.
A specialist, not a generalist
You're not renting a random freelancer. You're getting a Google Ads focused partner who lives inside these accounts every day.
Certified Specialist
Google Ads certified with years of hands-on management across local service verticals.
Transparent Reporting
Live dashboards and clear monthly reviews — you always know what your money is doing.
Conversion-First
Every account starts with clean tracking. If we can't measure it, we don't optimize on it.
Local Service Focus
Deep experience with HVAC, roofing, cleaning, plumbing, electrical, and auto-detailing.
Real accounts. Real results.
A snapshot of campaigns, dashboards, and tracking setups from client work.
HVAC Search Campaign
$28 avg CPL, 9.4% CTR
Looker Studio · Roofing
Live pipeline + revenue
GA4 + GTM Setup
Form, call & offline events
Cleaning Service LP
12% form conversion rate
Plumber Local Terms
1,200+ mapped intents
PMax Asset Group Rebuild
+38% conv. in 30 days
Numbers that moved the business
A few recent wins from local service accounts.
HVAC
Challenge
High CPL and wasted spend on generic keywords with poor conversion tracking.
Strategy
Rebuilt account structure around service + city terms, added call tracking, tightened negative keywords, and launched a PMax layer.
Result
42% lower cost per booked job in 60 days.
Roofing
Challenge
Low lead volume during storm season despite a healthy ad budget.
Strategy
Geo-fenced high-value neighborhoods, launched storm-response landing pages, and layered offline conversion imports for closed jobs.
Result
3.1x leads with the same monthly spend.
Cleaning
Challenge
Bookings were coming in but sales couldn't attribute them back to campaigns.
Strategy
Implemented full GA4 + GTM setup with form and call tracking, plus a Looker Studio dashboard tied to CRM revenue.
Result
Clear ROAS visibility and 28% budget reallocated to winners.
A proven 5-step Google Ads process
No guesswork. Every account goes through the same battle-tested workflow.
01
Discovery
We map your services, service areas, average job value, and goals.
02
Audit
Deep review of your account, tracking, and landing pages — with a written action plan.
03
Strategy
Custom campaign structure, keyword plan, offers, and conversion setup.
04
Launch
Clean build in Google Ads, GTM, and GA4 — then live with tight monitoring.
05
Optimize
Weekly optimization, monthly reporting, and ongoing testing to compound results.
Trusted by
Worked with
What clients say
From LinkedIn recommendations, emails, and after-project reviews.
"Our cost per lead dropped by 42% in the first two months. The tracking setup alone was worth it — we finally know what's working."
Marcus D.
Owner · Elite HVAC Services
"Best Google Ads specialist we've worked with. Transparent, responsive, and focused on booked jobs — not vanity metrics."
Sarah K.
Marketing Director · TopShield Roofing
"He rebuilt our conversion tracking, cleaned up wasted spend, and doubled our qualified leads within a quarter. Highly recommend."
James P.
Founder · Bright Home Cleaning
Frequently asked questions
Everything you'd want to know before booking a call.
Ready to book more jobs from Google?
30 minutes. Zero pitch. You'll leave with a clear picture of what's possible for your account — even if we never work together.
Book Free Consultation