Google Search Ads
High-intent search campaigns for AC repair, furnace repair, and installs — the searches that turn into same-day calls.
Google Ads Specialist · HVAC Contractors
More booked service calls. Less wasted ad spend.
Search Ads, Conversion Tracking, GTM, and GA4 — set up correctly so every lead is tracked and every dollar is measured. Built specifically for HVAC contractors who need the phone to ring, not just the impressions to climb.
Google Ads Certified
GTM + GA4 Tracking
Local Service Focus
Live Campaign — HVAC · Dallas
Sample data
142Calls
$28Cost / Lead
9.4%CTR
Illustrative dashboard mockup — for layout reference, not a client result.
Certified & trained on
Google Ads
Google Analytics
Tag Manager
WordPress
Services
Everything a Google Ads account needs to produce booked jobs.
From strategy to daily optimization — built around repair, install, maintenance, and emergency calls.
Performance Max
Layered on top of Search once tracking is solid, so it adds tracked reach instead of vanity impressions.
Conversion Tracking
Calls, form fills, and booking clicks tracked accurately so every dollar of ad spend is measurable.
Google Tag Manager
Clean GTM container setup — no duplicate tags, no broken triggers, no quietly double-counted leads.
GA4 Configuration
Analytics configured to your actual funnel, so reports answer real questions instead of showing raw traffic.
Google Ads Audit
A full account review — wasted spend, weak match types, and missed local-intent opportunities, laid out plainly.
Landing Page Review
Headline clarity, trust placement, and CTA flow, reviewed for HVAC-specific call and quote conversion.
Campaign Optimization
Ongoing search-term cleanup, bid and budget refinement, and structure changes as the account matures.
Why Me
A specialist who also understands the page the click lands on.
- Built for HVAC, not generic PPC. Campaigns are structured around repair, install, maintenance, and emergency call intent — not a copy-pasted template.
- Tracking that holds up under scrutiny. GTM and GA4 are set up so every lead is tracked and every dollar of spend is measured, not estimated.
- A former websites/CMS specialist. That background means I look closely at landing pages too — not just campaign settings — because a great campaign can still land on a page that leaks conversions.
- Fewer wasted clicks. The focus is qualified calls, not raw click volume or impression share.
- Clear reporting on what's working. You should be able to see exactly which keyword, ad, and landing page is generating real service calls.
- Built for growing local service teams. A good fit for HVAC contractors with 3–30 employees, $1,000+ monthly ad spend, and a goal of more booked service calls.
Process
A repeatable five-step system, not a one-off campaign launch.
1
Audit
Full review of the account, keywords, and tracking to find exactly where spend is leaking.
2
Tracking Setup
GTM and GA4 configured so calls, forms, and bookings are all measured correctly.
3
Campaign Build
Structure, keywords, and geo-targeting rebuilt around real local service demand.
4
Launch
Campaigns go live with clean tracking already in place — no guessing after the fact.
5
Ongoing Optimization
Regular review of cost-per-call, search terms, and budget allocation as data comes in.
Results / Portfolio
Real dashboards and account snapshots — added as they're ready.
The graphics below are illustrative mockups so the layout reads complete. Real screenshots and numbers replace them before launch.
Sample data
HVAC Search Campaign
HVAC search campaign — clicks, CPL, CTR.
Sample data
Client Reporting Pipeline
Live reporting pipeline for a client account.
Sample data
Conversion Tracking Setup
Conversion setup — calls, forms, and offline events.
Sample data
Landing Page Conversion Lift
Before/after conversion rate on a service page.
Sample data
Local Keyword Expansion
Local search term expansion for a new market.
Sample data
Cost-Per-Call Trend
Cost-per-call trend across an optimization window.
Case Studies
Real accounts, real fixes — details added as clients sign off.
HVAC
Challenge
Cost-per-lead had crept up as broad-match keywords pulled in low-intent clicks, with no clear view of which calls turned into booked jobs.
Strategy
Rebuilt the account around tightly themed ad groups, added call tracking, and shifted budget toward the highest-intent search terms.
Result
Example pattern: cost-per-call trending down while booked-job volume holds steady or improves.
Plumbing
Challenge
Conversions were technically live, but forms, calls, and chat weren't unified — so real lead volume was mostly a guess.
Strategy
Rebuilt GTM and GA4 from scratch with unified call, form, and chat tracking feeding into a single clean report.
Result
Example pattern: one accurate lead count across every channel, replacing scattered guesswork.
Roofing
Challenge
Paid traffic was landing on a generic homepage, and most visitors left without requesting a quote.
Strategy
Built a dedicated landing page matched to the ad message, with a shorter form and a clearer above-the-fold CTA.
Result
Example pattern: a noticeably higher share of visitors requesting a quote from the same ad spend.
Testimonials
What clients say — once the calls start coming in.
Certifications
Credentials on file — real certificates added as issued.
The badges below are illustrative mockups. Real certification images and issue dates replace them before launch.
Google Ads Certification
Google Ads — Search / Display / Measurement.
Google Analytics Certification
Google Analytics (GA4) certification.
Tag Manager Certification
Google Tag Manager fundamentals.
Meta Blueprint Certification
Meta Blueprint / Ads certification.
FAQ
Everything HVAC owners usually want to know before booking a call.
How much ad budget do I need?
It depends on your service area and competition. For most local HVAC businesses, the better starting question isn't budget size — it's whether that budget is being spent efficiently and tracked correctly.
How long before I see results?
Some improvements show up quickly after campaign cleanup and tracking fixes, especially if the account already has demand. Bigger gains build over time as search-term quality and targeting improve.
Which industries do you work with?
HVAC is the primary focus. I also work with plumbing, roofing, and electrical contractors, plus cleaning, landscaping, pest control, and garage door companies where the same call-focused approach applies.
What tracking will I actually get?
GTM, GA4, and conversion tracking are core to every engagement — calls, form fills, and booking clicks are tracked so you can see exactly what's producing service calls.
Do you require long-term contracts?
No lock-in is required. The audit and early setup work are designed to show value quickly, so continuing makes sense on its own merits.
Can Google Ads handle seasonal HVAC demand?
Yes. Cooling demand, heating demand, and emergency search behavior shift throughout the year, and campaign structure and messaging should shift with them.
Book a Call & Contact
Book a free Google Ads audit, or reach out directly.
A low-friction next step if you want clarity before making bigger decisions about your ad spend.
What to expect
What to expect on the call.
- A focused review of what's helping or hurting lead flow right now.
- Feedback on campaign structure, search intent, and wasted spend risks.
- A quick check on tracking quality — calls, forms, and booking actions.
- Landing page observations that may be reducing call conversion.
- Clear next steps you can act on, whether or not we work together.