HVAC Cost-Per-Lead Reduction
$28cpl
9.4%ctr
142calls
Cost-per-lead had crept up as broad-match keywords pulled in low-intent clicks, with no clear view of which calls turned into booked jobs.
Rebuilt the account around tightly themed ad groups, added call tracking, and shifted budget toward the highest-intent search terms.
Cost-per-call trending down while booked-job volume holds steady or improves.
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Let's review your search campaign structure on a 15-minute screen share.